The American Civil Liberties Union of Texas is the leading civil rights organizations in the Lone Star State. We work in courts, legislatures, and communities to protect and extend the civil rights for Texans throughout the state. The ACLU of Texas is both a nonprofit and nonpartisan organization. The ACLU of Texas operates professional offices in Houston, Austin, Dallas, El Paso, and Brownsville, Texas.
The Press Strategist is a team player who advances the media relations work of the ACLU of Texas by securing news coverage and influencing how our issues are framed in print, radio, television, and online media.
The Press Strategist will report to the Communications Director and collaborate with the entire Communications team to lead earned media efforts — such as developing media lists, building relationships with and pitching to reporters, coordinating proactive and reactive media interviews, preparing talking points, drafting press statements, and tracking successful media hits. The Press Strategist will work across all departments to support the key issue areas of the ACLU, including voting rights, LGBTQIA+ rights, immigrants’ rights, smart justice, and reproductive freedom. The Press Strategist will also bring new ideas that generate “media buzz” to accomplish advocacy and brand earned media goals.
The Press Strategist will not be responsible for social media or other digital communications efforts, which are managed by other members of the department.
The position will require monthly travel to Houston or Austin, depending on where the candidate is based, as well as occasional travel to other locations across Texas.
- Drafting press releases, media alerts, position statements, talking points, and other media materials according to AP Style, industry, and ACLU standards
- Proactively developing relationships with reporters and influencers in key issue areas, pitching ACLU of Texas story ideas in alignment with reporters’ beats and areas of interest
- Responding quickly to breaking news and opportunities to get ACLU of Texas included in the news cycle
- Helping to coordinate and prep staff/spokespeople for media interviews through key message development and serving as a media resource to all ACLU of Texas staff
- Supporting in press events and live or virtual press conferences
- Tracking and measuring earned media impressions/reach to use data for continuous improvement
- Managing and updating the database of media contacts (Cision)
Education and Experience
- A bachelor’s degree in mass communications, journalism, public relations, or related field; extensive work experience and/or alternative educational preparation in the competencies listed below may be substituted for formal education
- At least two years of experience working with the press, e.g. in a newsroom setting, PR agency, nonprofit environment, or related field
- Fluency in Spanish is preferred and highly valued, but not required
- Excellent communication, relationship-building, and pitching skills
- Excellent writing and editing skills, including knowledge of AP style and the ability to produce clear and compelling prose on a wide range of topics in a timely manner
- Ability to stay organized, meet deadlines, and follow tasks through to completion while managing multiple priorities requiring a close attention to detail
- Solution-oriented approach, with the ability to take personal initiative while working both independently and as a team member
- Strong media and press strategy acumen
- Commitment to racial justice, civil rights and liberties, and the work of the ACLU with an understanding of structural, institutional, and interpersonal racism
Salary is $60,000 / year in alignment with the parameters of ACLU of Texas’ salary scale.
Click here to apply.
This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. The ACLU reserves the right to change the job description and/or posting at any time without advance notice.
The ACLU is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, previous criminal conviction and veteran status.