The American Civil Liberties Union of Texas is the leading civil rights organizations in the Lone Star State. We work in courts, legislatures, and communities to protect and extend the civil rights for Texans throughout the state. The ACLU of Texas is both a nonprofit and nonpartisan organization. The ACLU of Texas operates professional offices in Houston, Austin, Dallas, El Paso, and Brownsville, Texas.
Reporting to the Director of Communications, the Senior Communications Strategy Manager collaborates with the Digital and Branding Manager and the Media Relations Manager on strategic campaigns and initiatives that support the ACLU of Texas advocacy and brand goals. An excellent writer and creative thinker with sound judgment, the Senior Communications Strategy Manager leads department initiatives under the mentorship and oversight of the Director, understands and promotes a strategic communications planning process throughout the organization, writes high-quality content for external publics, and helps drive the use of data to improve communications performance.
This role requires collaboration across the organization, including managing one direct report (Content Developer) on the editorial team, as well as collaborating with members of the Policy & Advocacy, Legal, Border Rights and Development departments to bring a strategic communication framework to accomplishing advocacy objectives. The Strategic Communications Manager is visionary and generates new ideas and ways of accomplishing strategic objectives of the ACLU of Texas and elevating the brand.
- Serves as point person for the Communications team on developing communications campaigns and initiatives under the mentorship of the Director working closely with project leads in Legal, Policy & Advocacy, Border Rights and Development to achieve advocacy and outreach goals
- Leads in translating inter- and intradepartmental objectives into communications strategies and tactics through development of one-pagers and creative briefs that focus and organize work across teams
- Works with the Director in developing short- and long-term strategic communication plans to guide our campaign work, including the understanding of research, action planning, communication execution and evaluation techniques
- Identifies, researches, and writes informational and engaging content for target audiences, and supports the Content Developer in producing publication-ready, brand-elevating copy, such as blogs, op-eds, PowerPoint presentations, etc.
- Serves as a final publication ready editor for Communications work, including serving as the Communications team AP Style and editorial expert along with the Content Developer
- Convenes monthly data-planning meetings with Digital and Branding, Media and Social teams to ensure communication goals are being met in alignment with the data
- Mentors and supervises Content Developer
- Performs other duties and responsibilities as required
- Bachelors degree in communications, marketing, public relations/advertising or related field required
- Minimum of five years of relevant experience, including experience in strategic communications and writing communication plans
- Ability to connect individual communications activities (tactics) to higher-level objectives and strategies
- Ability to write story-driven content about the ACLU of Texas issue areas that engage and persuade target audiences to action and enhances the organizations brand
- Working knowledge of uses and administration of social media (e.g., Facebook, Twitter, Instagram, YouTube)
- Sensitivity to diverse audiences and messaging to diverse audiences
- Interviewing skills and the interpersonal skills to establish and maintain strong working relationships with Directors, issue-area subject-matter experts and other staff across the organization
- Ability to work under deadline pressure and manage others to deliver work on time in collaboration with the Director
- Excellence in AP Style, grammar, punctuation and editing copy to publication-ready standards
- Proficiency in MS Office tools
Salary is commensurate with experience and within the parameters of ACLU of Texas' salary scale.
Please submit an application here.
This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. The ACLU of Texas reserves the right to change the job description and/or posting at any time without advance notice.
The ACLU of Texas is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU of Texas encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, or veteran status. The ACLU of Texas undertakes affirmative action strategies in its recruitment and employment efforts to assure that persons with disabilities have full opportunities for employment in all positions.