Digital Manager

ORGANIZATION OVERVIEW

The American Civil Liberties Union of Texas works with communities, at the State Capitol, and in the courts to protect and advance civil rights and civil liberties for every Texan, no exceptions. From Amarillo to Brownsville and Beaumont to El Paso, we believe in a Texas that works for all of us — a Texas where each person has an equal say in the decisions that shape our future and everyone can build a good life.

The ACLU of Texas is both a nonprofit and nonpartisan organization. The ACLU of Texas operates professional offices in Houston, Austin, Dallas, El Paso, and Brownsville, Texas. 
 

DEPARTMENT OVERVIEW

The Communications Department educates and activates Texans to work with the ACLU of Texas for strategic change in the areas of border and immigrants’ rights, free speech and pluralism, LGBTQIA+ equality, reproductive freedom, smart justice, and voting rights and democracy.
 

ROLE OVERVIEW

The ACLU of Texas seeks a creative team leader with a passion for storytelling and analytics to activate digital audiences in support of civil rights and individual liberties. 

The Digital Manager plays an integral role in developing the organization’s digital strategy, evolving its tactics and voice, and guiding a team of digital and multimedia staff to successfully execute advocacy and marketing campaigns. We’re searching for a highly collaborative individual who is passionate about all things digital and knows how to communicate with different audiences through different channels about different social issues. Ideal candidates will excel at project management, use qualitative and quantitative metrics to inform decision-making, and demonstrate a lived commitment to racial equity.

The Digital Manager supervises three staff members — two Digital Communication Coordinators and the Multimedia Communications Coordinator — and reports to the Communications Director. The position will require quarterly travel to Houston if the candidate is based elsewhere, as well as occasional travel to locations across Texas.
 

RESPONSIBILITIES

• Lead the organization’s digital strategy in close collaboration with colleagues within the department, across the affiliate, and at partner organizations.
• Supervise the timely production of high-quality content that optimizes reach and advances the department’s goals across social media, email marketing, digital actions, websites, and other digital platforms.
• Test and refine innovative ways to better reach target audiences through organic and paid channels like digital news outlets, radio and print ads, microsites, webinars and events, influencers and celebrities, merchandise, mobile apps, and the arts.
• Bring a strong creative vision to the department’s storytelling for public education and narrative change, with a particular focus on short-form video. 
• Refine policies, processes, and systems to improve workflow and ensure tasks are aligned with teamwide priorities and goals.
• Serve as a final publication ready editor for digital content with a firm understanding of AP Style and brand guidelines.
• Maintain a consistent brand identity by ensuring brand guidelines are adhered to across all external communications materials.
• Provide leadership, mentorship, and technical assistance to digital staff while setting clear goals, delegating tasks, and fostering a collaborative environment of excellence and shared learning.
• Track and report on digital metrics, as well as share insights gleaned from social listening and supporter feedback to inform future strategy.
• Participate in the budgeting process and serve as the point of contact for digital consultants.
• Advise on the latest digital tools and platforms and manage their adoption.
• Perform other duties and responsibilities as required.
   

COMPETENCIES

Leadership: Effectively leads others in achieving stated duties and assignments. Brings out the best in people. Able to operate with significant autonomy, with support and collaboration from the supervisor.

Process Management: Figures out the processes necessary to get things done. Organizes people and activities. Knows what to measure and how to measure it.

Project Management: Able to develop project concepts and breakdown activities into manageable pieces that can be appropriately delegated to internal collaborators and external vendors. Tracks progress using project management tools. Manages accountability processes for deliverables.

Technical Ability: Brings a creative and strategic perspective. Has the knowledge and skills to do the job at a high level of accomplishment. Seeks out additional opportunities to grow.

Teamwork: Creates a climate in which people share ownership and want to do their best. Brings a positive, problem-solving attitude to relationships with colleagues and partners. Relates well with people of different backgrounds and responsibilities in an equitable and inclusive manner. Demonstrates personal integrity, admits mistakes, and fosters trust.
 

QUALIFICATIONS

• A bachelor’s degree in communications, journalism, public relations, or related field; work experience and/or alternative educational preparation may be substituted for formal education.
• Five years of relevant experience in digital advocacy and/or marketing, including experience developing strategic plans, providing creative direction, and using analytics to refine strategy.
• Track record of effective staff management and development.
• Proven ability to simultaneously manage multiple projects with a close attention to detail, meet deadlines, and refine systems and processes to improve workflow.
• Exceptional written and verbal communication skills, with the ability to clearly and persuasively convey complex legal and policy ideas.
• In-depth knowledge of digital trends, social media platforms, content marketing, and best practices in SEO and web accessibility.
• Ability to nurture and thrive in a highly collaborative environment with people of different identities and experiences committed to diversity, equity, inclusion, and belonging.
• Flexible schedule and ability to work non-traditional hours as needed. Some travel required.
• Demonstrated commitment to advancing the ACLU of Texas’ values, mission, and goals, with an understanding of structural racism and interpersonal bias.

Preferred:

• Proven ability to manage successful digital advertising and/or influencer campaigns.
• Professional experience working on one or more of the following issues: border and immigrants’ rights, free speech and pluralism, LGBTQIA+ equality, reproductive freedom, smart justice, and voting rights and democracy.
• Fluency in Spanish, Vietnamese, or another widely spoken language in Texas.
   

APPLY

Click here to apply.

We will begin reviewing applications after February 19, 2024.
 

COMPENSATION

The salary band for this position is $82,000 - $90,000 per year with room for advancement within the organization and is in alignment with parameters of ACLU of Texas’s salary scale. Excellent benefits include a generous paid time off policy; medical, dental and vision insurance; 401(k) plan with an employer match; life and long-term disability insurance, and generous paid holidays.

This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. The ACLU reserves the right to change the job description and/or posting at any time without advance notice.

The ACLU is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, previous criminal conviction and veteran status.